The purpose of my variable data project beside making a post card is to promote my photography business. Variable data printing is creating a postcard, but targeting it at two different audiences having the same design but different text. My two target audiences are males and females who are seniors in High School or older. I plan to put a picture of a girl on the front of the card to attract the ladies and put a guy on the front of the post card for the ladies to read. It is basically to get each of them interested in doing a photo session and receiving 30% off for St. Patrick's Day special for the month of March. I plan to do make the photo duotone so I can mark it off the master checklist along with a full bleed. My call to action is get people interested in photo sessions that are 30% off. All the images going to be used in this project are all copyrighted by me (John Saunders).
- 7 x 5 inches post card.
- Bleed- 0.125 inches
- Margins- .25 inches
- Colors- 3 or 4
10 Thumbnails and Rough Drafts Posted Below
To print the card from Quick-Print Services it cost $0.65 to print. To make an actual post card I found out it cost $0.58 each. From the Master Checklist I used a full bleed on the front of the post card and I also made the picture a duotone so that's two marked off the list for me.
The Final Finish
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