Newspaper Ad Project

The budget for the newspaper ad project is $97. It can't cost anymore than that. The formula to calculate an ad is column width multiplied by height of ad equals answer then multiplyon it again by $4 and you get your total cost. For my project I chose 3 columns wide by 8 inches high, which equals 24 and multiply that by $4 its $96. It means I am one dollar under my limit, which is great news. My target audience for my pretend bakery business is families or the community in general because they might be interested in having cakes done for their kids or anyone in their family really. My call to action is for my Grand Opening give them a free cupcake just for checking out the new place. The purpose is to convince people to checkout a new place in town.

A bitmap image only contains black and white pixels with no shades of gray and they also need to be at a high resolution. You get a bitmap image by creating it by hand then scanning it in with a scanner. An example of this would be like if someone wrote their name in marker than uploaded it or created an image with a marker and uploading it would work too. Below are my thumbs and roughs for my project. When the image is scanned in for a bitmap it needs to be 1200 ppi.

On the Master Image Checklist I used a bitmap image and I also used a vector image that I created in Adobe Illustrator. It cost me 5 cents to print at Quick Print, but if it were for an actual price in the Collegio, it would be $96 to have it printed in the newspaper.

The Final Finished Image