National Logo Redesign Post

The logo I decided to discuss is the Coca-Cola logos. The Pepsi logo is on this too I realize this but this is the graphic or picture that takes you through the whole years of both products. I got this from the Flowing Data website. Between both soda brands, Coca-Cola to me has the most creative name logo brand because they have so many new improvements to their logo compared to Pepsi, I mean their logo looked cool at first but now it just a plain font that's kind of dull in my opinion. Did you know that each of these soda companies have been going against each other since the late 1800s? They have been throwing mud against each one another for the longest time according to the article I read. Coca-Cola began in 1886. According to Pepsi v. Coke article, "The Coca-Cola script (which is simply a form of Spencerian Script) began life quite thin and irregular, then became much thicker and didn't thin again out to the refined version we're now familiar with until around the 1940s." Coca-Cola has made quite a few adjustments to their logo because of readability. As you can tell, it was harder to read it back then it is now. The plan after 1987 was to add a little hint of shading to the Coca-Cola swoosh. Then by the mid 1990's they starting adding a gradient to the logo to make it more appealing. Coca-Cola tries to get viewers attentions by convincing not just the kids to buy it like Pepsi does, but it convinces the whole family like using the Simpsons TV Show for a commercial and also using the polar bears every year to make people happy during the holidays and helps convince them to purchase Coca-Cola. During the time when the logo for Coca-Cola was being made, supposedly the taste had changed for a few years so when they came up with a better logo that added the word natural in it then the original taste came back with the title. It then became a product with major stability and a huge major icon of the world and industry that everyone recognizes. In my opinion, I love the way Coca-Cola taste better than Pepsi, but with logos I still like the logo for Coca-Cola because it stands out more than any other pop and is easy to find with its bright red color in stores. I got most the information from the Pepsi v. Coke website and I learned quite a bit about Pepsi and Coke logos and the redesigns of each.

Another neat picture online, that I found and thought it would work for this article as well.